Visit Cellicium at Booth 45 at the GSM Middle East & Gulf Show to see USSD Browsing live

GSM MIDDLE EAST & GULF SHOW, DUBAI and PARIS, France, September 11, 2006 - Cellicium, an Esmertec (SWX: ESMN) company, is pleased to announce that its USSD Browsing solution has been successfully implemented by multiple operators in the Middle East & Gulf regions, and is gaining market traction as a highly cost-effective solution for operators to offer advanced self-care and interactive-browsing services to all of their customers.

Mobile operators are using USSD Browsing, a user-friendly interactive menu, to enable subscribers to quickly access to their account information, as well as to execute applications such as Please Call Me, Please Recharge Me, or activate premium SMS/MMS content. By providing customers with greater control over their accounts and services with USSD Browsing, operators are benefiting from cost savings by conserving network resources and reducing IVR (Interactive Voice Response) traffic. Additionally, Cellicium's USSD Browsing reveals new revenue-generating opportunities by turning subscribers into active data-service users.

"With strong growth and increasing competition in the Middle East, operators are searching for attractive solutions to increase their market share," said Sebastien Desquilbet, VP Product Line Management of Esmertec's Mobile Operator Segment and CEO of Cellicium. "The mass-market reach of our USSD services and the proven carrier-grade abilities of our platforms have prompted four leading operators in this region to install USSD Browsing."

To learn more about USSD Browsing, visit Cellicium at Booth 45 at the GSM Middle East & Gulf Show in Dubai from 11 to 12 September, or join Cellicium's Marketing Manager, Eric Vin, on September 11th, 12:30hrs at the Free Content Seminar Theatre for his presentation on "Achieving mass-market adoption of data services at the lowest operational cost".


About Cellicium
Cellicium is recognized for its proven experience in providing major wireless operators with powerful USSD Browsing services. Striving to bring interactive mobile services to the mass market, Cellicium delivers a carrier-grade USSD Browsing solution that enables value-added and self-care services while opening a new communication channel for marketing. With a strong commitment to innovation and quality service, Cellicium's open and flexible products bring the reactivity and expertise needed to ensure success. Cellicium's customers include the world's largest mobile operators servicing millions of subscribers around the globe.

About Esmertec
Esmertec is a focused provider of software and services to communications device manufacturers and mobile telecom operators. The company provides software platforms that enable the deployment of content and applications in devices and over servers. Customers include mobile telecom operators and manufacturers of mobile handsets, set-top boxes and interactive televisions. Esmertec's software and service capabilities excel with its reliability as well as fast and local execution. Founded in 1999, Esmertec is headquartered in Zurich-Switzerland with subsidiaries in China, France, Japan, South Korea, and the USA, and offices in Taiwan and the UK. Since 2005, Esmertec is listed on the SWX Swiss Exchange (ESMN).

Contact:
Valerie Hernandez
Cellicium
Tel: +33 (0) 1 41 98 63 48
Email: valerie.hernandez@cellicium.com

Leng Stricker-Wong
Esmertec
Tel: +41 44 823 8918
Email: lstricker@esmertec.com