PRESS RELEASE
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PARIS, France , February 15, 2006
Orange FRANCE adds 'Pay2Peer' capabilities
to its
Cellicium USSD Browsing menu
Contact:
Valerie Hernandez
Cellicium
Tel: +33 (0) 1 41 98 63 48
Email: valerie.hernandez@cellicium.com

PARIS, France , February 15, 2006 -- Cellicium, the premier provider of USSD Browsing solutions, today announced that Orange has successfully incorporated Pay2Peer capabilities into its USSD Browsing service powered by Cellicium. The move expands Orange 's popular USSD Browsing menu, which features several Cellicium USSD applications, such as detailed account information (remaining credit or consumption within and out-of the bundle, SMS & MMS), WiFi hotspot dynamic authentication codes, Please Call Me, Please Recharge Me, as well as access to Premium SMS/MMS menus and chatting abilities.

Since Orange 's launch of USSD Browsing in 2001, the free interactive browser has become an increasing prominent service. In January 2006, Cellicium recorded 16.5 million Orange users in France engaging in more than 114 million sessions per month. Orange customer satisfaction surveys have reported equally impressive numbers with more than 97% of participants considering USSD Browsing to be an 'indispensable' service and with overall satisfaction rates exceeding 90%.

"We are proud of USSD Browsing's ongoing success at Orange France ," commented Sébastien Desquilbet , CEO and president of Cellicium. "This is solid proof that mass-market mobile interactivity with high levels of customer satisfaction is achievable with USSD."

Pay2Peer is a simple and fast credit transfer service enabling post-paid subscribers to top-up prepaid users or unblocked controlled subscribers through their USSD Browsing menu.

The Orange USSD Browsing menu is easily accessed by entering the string code #123# on the subscriber's handset, connecting him to a cost-free menu of automated services available anywhere -even while roaming- and at any time of the day. While users benefit from this cost-effective alternative to calling live agents for account management services such as Pay2Peer, operators save on network resources and IVR operations with a reduction in call center traffic.

As with all of Cellicium's USSD solutions, the service is accessible through virtually all legacy handsets without any modifications or specific SIM cards.

About Cellicium
Cellicium is recognized for its proven experience in providing major wireless operators with powerful USSD Browsing services. Striving to bring interactive mobile services to the mass market, Cellicium delivers a carrier-grade USSD Browsing solution that enables value-added and self-care services while opening a new communication channel for marketing. With a strong commitment to innovation and quality service, Cellicium's open and flexible products bring the reactivity and expertise needed to ensure success. Cellicium's customers include the world's largest mobile operators servicing millions of subscribers around the globe.

 

 
 
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