USSD provides a user-friendly high-speed browsing through
easy-to-read on-line menus and pages, on almost any handset screen. USSDBrowsing opens
an endless range of mobile value added
services. Some of them are highlighted below:
Of course, there are many other USSD Browsing applications not discussed here:
banking, games, ringtone / logo downloads, location based services, quizzes, voting, etc. Contact
us if you have anything
in mind!
Customer-care services supported by voice calls - either to IVR or customer-care representatives - generate huge costs in unbilled minutes and human workload.
Replacing current voice services with USSDBrowsing services
brings:
huge savings in network resources, IVR operation and call-center load,
better customer satisfaction, because response time is very short , written information is easier to understand and errors less likely compared to DTMF,
permanent contact with customers providing them with up-to-date and relevant information regarding your new services and offers.
Create a user-friendly pathway to all existing value-added services from a single short code. Users can send requests from clear, easy-to-understand USSD menus and get the content delivered by
SMS, MMS or WAP. No need to remember lists of short codes and complex commands, or to use the phone menu, which can be an obstacle for some users.
User case result: the introduction of a SMS menu has increased the SMS premium traffic by 50%.
Typical USSDBrowsing applications can be accessed through
a unique, easy-to-remember service code (e.g. #123#, #100#...) and cover an extensive range of value-added services:
on-line news including from RSS feeds (more), email (more),
chat, instant messaging, finance, m-commerce, games, entertainment, etc.
Cellcube's real-time flexible rating engine enables USSD services to be charged to prepaid and postpaid subscribers based on connection duration and/or content access. Cellcube's
XML interface facilitates the adaptation and integration of existing or new contents and applications with reduced cost and short time-to-market. With the Cellgate and Cellcube
location engine, you can offer location-based services.
With the "Please call me" service, a mobile user can send a notification to another user asking to be called back.
The request is simply sent by a USSD command including the phone number of the other party, for instance: < #11*123456789#>.
The receiving party receives a SMS with a message < Please call me back on "987654321">.
This service could be very useful for prepaid customers out of credit. Various ways of controlling the usage of "Please call me" are possible, including limiting the number of requests
per user per day. Users also have the option of entering a personalized message from a USSD menu, such as < Hi, it's Sophie.
Could you please call me back on "987654321". Thanks in advance! ; - ) >
Thanks to a simple USSD string, sending a SMS notification becomes incredibly fast and user friendly.
The Pay2Peer application is part of the extensive range of USSD selfcare applications from Cellicium: it allows a pre-paid user to transfer credit from his account
to another account.
The application can be customized according to any operator's need: it can be accessed directly or through a USSD menu, with
or without transaction fee, taking into account any distribution model. The portion of credit transferred allows the receiving user to place a call and generate revenue.
The application can also
be used as a complete new top-up method - voucher-less, allowing micro-recharges at a very-low cost. The solution can be integrated throughout the operator's distribution channel and even increase
it tenfold. The Pay2Peer solution benefits emerging market operators, by enabling low-revenue users to access the mobile phone world.
A full email client, enabling both private and business users to keep in contact with their e-mail anywhere and at any time.
Cellicium's e-mail solution - based on POP account - is fully manageable by the user and allows him to see in just one click if e-mails have arrived. The application manages multiple e-mail accounts and gives the user the ability to reply to and forward the messages. When composing a mail, the user has also the option of using pre-defined texts. Thanks to USSD Browsing ubiquity, e-mail is available seamlessly and at ultra-low cost in the home country and abroad without the need of GPRS/3G networks.
Receiving real-time news by RSS links from Internet is one of the exclusive features Cellicium can offer with the USSD browsing solution.
Sport, weather, breaking news or specific domain articles; any Internet content can be made available in real-time to the mobile users. Thanks to the advanced charging features of Cellicium's portal Cellcube, all this content can be charged with any model required by operators. Easing maintenance and update of the value-added-services portal, this RSS News application allows direct integration of the RSS feeds into your USSD menu.
The combination of USSD's low operating costs and great interactivity opens infinite opportunities for push or pull mobile advertisement
and infotainment applications, such as voting, quizzes, interactive mass-marketing campaigns, promotional games... USSD service codes can be advertised on any medium: classifieds,
corporate gifts, business cards, product packaging, billboards, etc.
For outbound roamers:
Provide your outbound roamers with a true Virtual Home Environment (VHE) wherever they roam, attracting high profile subscribers to your network. Requiring no additional
work, USSD based interactive services are available on any network. USSD makes value added services a reality while roaming: travel information, location-based
weather, news, etc. Subscribers can even access their emails (send and receive) from anywhere in the world!
For inbound roamers:
The GSM standard defines a specific range of USSD service codes for VPLMN applications. You can offer exclusive services (tourist guide, local news, useful numbers…) to inbound
roamers and draw them to your network.
